Blog & Insights

Thoughts, tutorials, and insights on technical SEO, web development, and digital analytics.

Turning a Podcast Back Catalogue Into a Website's Content Engine

A B2B consultancy client had been co-hosting a logistics podcast for two years and had a real audience on LinkedIn to show for it, but almost none of that expertise lived on their own website. We walk through how we made the podcast back catalog the site's main content engine instead of a side project, the transcript pipeline and human review gate behind converting 80 episodes into articles, a metadata bug that quietly miscredited a co-host, and the smaller process fixes running underneath it that kept the rest of the engagement honest.

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How Do You Audit a 400-Article Shopify Blog Without Breaking It?

Large, years-old Shopify blogs accumulate quiet damage: dead tracking links, product images that no longer match live inventory, articles dated years in the future. We walk through how we audit and repair a legacy blog of this size safely, and the QA toolchain we built to catch the bugs that manual review misses.

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Migrating a Legacy WordPress Site to Cloudflare Pages Without Losing SEO Equity

Moving a content-heavy site off a decade-old WordPress install is one of the highest-risk projects in SEO, because one missed redirect can wipe out years of accumulated link equity. We walk through how we moved an aging affiliate content site onto a static build on Cloudflare Pages, the CI/CD pipeline we built so a bad deploy can't ship silently, and the defects we only found by refusing to trust a page that rendered correctly, including one that was quietly crediting a competitor's domain.

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Microsoft Bing Ads conversions gone from reports?

Bing has updated its consent mode requirements, affecting cookie management for tracking and analytics. Below is an implementation guide to restore conversion tracking via Google Tag Manager. "Without the required consent signals in the UET configuration, conversions may not be tracked or optimised, and audience …

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How to Hide Collections in Shopify to Avoid Soft 404 Errors

You've noticed that empty collections in your Shopify store are causing soft 404 issues, as reported by Google Search Console. Soft 404 errors happen when a page lacks valuable content but still returns a 200 OK status code. This can confuse search engines and negatively affect your SEO performance. Addressing this issue is crucial for …

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How to track WPForms in Google Tag Manager?

WPForms is one of the most popular form plugins to use on a website. The plugin is user friendly and allows you to drag and drop features so that you can create simple but elegant submission forms. It's important to track contact form submissions and other activity on your website so that you can make …

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How to setup OBS, so you can apply audio filters and effects while screen-sharing on Skype

OBS Studio is a powerful, open-source tool widely used for live streaming and content creation. It can be used when working remotely to provide a professional screen-sharing experience with advanced audio customisation. When working with a high-quality microphone like the USB Blue Yeti, you can leverage noise filters, noise gates, and compression available within OBS to improve clarity.

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How to watch YouTube without ads?

Learn how to configure an Android device with Firefox extensions (such as uBlock Origin and AdBlocker for YouTube) to block ads on YouTube. We detail the browser configurations and extensions required for an ad-free viewing experience.

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Adding server logs analysis for our clients

We have implemented Elasticsearch and Kibana log analysis pipelines to monitor web logs across our hosted client environments. This allows us to identify and isolate request bursts in real-time, providing deep visibility into crawler behaviour and server requests down to individual request paths.

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